Wednesday, 08. October 2025 |
Deutsche Krebshilfe and PENNY DEL launch long-term partnership
As part of a long-term cooperation, both partners are committed to promoting education, prevention, and health awareness in the German professional ice hockey community.
With the slogan “Gemeinsam gegen Krebs” the partnership will be visible throughout the season - in arenas, the media, and the clubs' communities. The goal is to communicate relevant health topics in a way that is understandable, realistic, and positive in the context of sports.
„Gemeinsam gegen Krebs“ – Neue Partnerschaft der Deutschen Krebshilfe mit der PENNY DEL
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“The cooperation with PENNY DEL has already proven to be particularly effective in our anniversary year. Sport and health promotion go hand in hand – so we are all the more delighted that we can now create a long-term communication platform together with the league,” says Gerd Nettekoven, member of the board of Deutsche Krebshilfe.
Gernot Tripcke, managing director of PENNY DEL, also sees the expanded cooperation as a strong sign: “We take social responsibility seriously – the fight against cancer and the promotion of healthy living are key concerns for us and our clubs. In Deutsche Krebshilfe, we have a credible and competent partner at our side.”
The health messages are based on the latest recommendations for cancer prevention and will be disseminated throughout the season via the league's channels and its clubs. Each month will have a specific focus topic. In November, for example, information will be provided on the possibilities of early cancer detection, while in April the focus will be on the appeal to live smoke-free. PENNY DEL players will act as ambassadors for prevention. The content will be presented in a positive, motivating, and relatable way in order to reach as many people as possible – both within and outside of ice hockey.
Several major sports leagues in Germany, including the PENNY DEL, had already gotten involved in Social Week 2024 to mark the 50th anniversary of Deutsche Krebshilfe, jointly focusing on the topic of cancer. The campaign was supported by clubs, players, referees, and fans alike and showed how effective sport can be as a communication platform for socially relevant issues.
Background information: Stiftung Deutsche Krebshilfe
Deutsche Krebshilfe was founded on September 25, 1974, by Dr. Mildred Scheel. The goal of this non-profit organization is to combat cancer in all its forms. Under the motto "Helfen. Forschen. Informieren.“ the German Cancer Aid Foundation promotes projects and initiatives to improve prevention, early detection, diagnosis, therapy, medical aftercare, and psychosocial care, including cancer self-help. Its tasks also extend to research and health policy activities. It is a co-initiator of the ”Nationalen Krebsplan“ and a partner in the ”Nationalen Dekade gegen Krebs" the Deutsche Krebshilfe is the largest private donor in the field of cancer control—including cancer research—in Germany. It finances all of its activities exclusively from donations and voluntary contributions from the public. Further information: www.krebshilfe.de
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