“WE RUN THIS TOWN” – The best time of the year is here!

Wednesday, 18. March 2026 |

DEL Playoffs: EHC Red Bull München Unveils Slogan and Logo

“WE RUN THIS TOWN” – The best time of the year is here!Slogan and playoff logo for the quest for a fifth title// NEWSWe’re ready for the best time of the year—ready for excitement, goosebumps, hard hits, and big moments. The air gets a little thinner, the games a little tougher, every substitution a little more crucial. It’s playoff time in Munich.

We’re kicking off the championship round under our new slogan, “WE RUN THIS TOWN.” This phrase is more than just a slogan on posters or jerseys—it represents what defines us in this city. We’re not just fighting for our club; we’re fighting for the entire city. For our Munich. For everyone who wears our colors. The core message remains: All together for Munich.

When the lights go down at SAP Garden, when the entrance music starts and the stands rise to their feet, everyone should feel: This is our city, our stage, our moment. “We Run This Town” means that we take responsibility together—on the ice, in the stands, throughout the city. Every second of play, every blocked shot, every goal celebration should show: Munich stands united.

Playoff logo embroidered on the jerseys

Ahead of the quarterfinal series against ERC Ingolstadt, we’re also unveiling our new playoff logo. It’s a visible symbol of our shared journey, embroidered on our jerseys right across the chest. This logo represents Munich and our determination to go for the fifth title in our club’s history. It stands for passion and for all those moments when you spur our Red Bulls on once again when their legs grow heavy. And it stands for you—for our fans who carry us at SAP Garden and throughout the city. Starting with the quarterfinals, this playoff logo will be a permanent feature of our jerseys.

When the puck drops, there should be no doubt about who this city belongs to. We want to take that feeling with us to Ingolstadt after the first game on March 24 (7:00 p.m.)—and keep it with us throughout the entire playoffs—no matter when, no matter where.

The playoffs are back. The battle for the championship begins. Together for Munich. WE RUN THIS TOWN.

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